In our recent webinar, ZeeMee CEO Vanessa Didyk and Account Executive Josh Owens walked through how student engagement, behavioral data, and AI are coming together to transform the way enrollment teams work every day. Here are a few of the biggest highlights.
Built for students first
Everything starts with the student experience. ZeeMee was designed to help students build real connections before they even step on campus, through profiles, conversations, shared interests, and community spaces where they can find friends, ask questions, and feel a sense of belonging early in the process.
Today, millions of students are actively using the app, and many join as early as the inquiry stage. That early engagement creates something incredibly valuable: real behavioral signals that show what students care about, what they’re interested in, and how likely they are to take the next step.
From engagement to insight
Students are highly active, opening the app on average 13 times per day and interacting with content, chat channels, and other students. Every interaction creates a signal. Instead of relying only on static data like GPA or application status, teams can now see how students are actually behaving in real time.
The Insights Dashboard brings all of that information together in one place. Admission teams can quickly understand who’s engaged, who might need more support, and who is showing strong intent. More importantly, it helps counselors build more personal, meaningful conversations with students.
AI that supports counselors, not replaces them
One of the most exciting parts of the conversation was the deep dive into RISE. RISE uses AI and machine learning to turn millions of engagement signals into clear, daily guidance for counselors.
Instead of guessing who to reach out to, counselors can see:
- Which students need attention today
- Why they should be prioritized
- And what type of outreach will have the biggest impact
This doesn’t replace the human relationship; it strengthens it. Counselors spend less time searching for data and more time connecting with students in meaningful ways.
A smarter way to recruit (and retain)
The predictive models behind RISE don’t just focus on applications. They look at the entire student journey, from inquiry to enrollment. That means teams can identify high-intent students earlier, personalize communication more effectively, and focus their time where it matters most.
The big takeaway
When real-time behavior is paired with AI and human insight, enrollment teams can work smarter, communicate more personally, and ultimately help more students find the right fit.
Want to see how it works in action?
Watch the full webinar to see a walk-through of the platform and learn how enrollment teams are using these tools to better their enrollment strategy.