February Student Pulse Survey
There’s a growing gap between how enrollment teams personalize and how students actually experience it, and it’s hurting conversion.
Students aren’t rejecting personalization altogether, but they are highly sensitive to when, where, and how it shows up. When that balance is off, messages that are intended to feel relevant instead feel intrusive, eroding trust at the exact moment it matters most.
Closing that gap isn’t about doing less personalization; it’s about doing it with better timing, clearer context, and a deeper understanding of the student behind the data.
