In this session, we explored how colleges and universities can strengthen recruitment outreach through personalization and student personas.
Using real student survey data, we examined how institutions can move beyond basic name personalization and build communication strategies rooted in transparent, self-reported student insights. We also discussed how ZeeMee data and behavior-based personas can be integrated into Slate to support more targeted outreach, stronger counselor engagement, and a more personalized enrollment experience.
We hope this session provides practical ideas and actionable strategies you can apply to your enrollment communications and recruitment efforts.
If you have questions or would like to learn more about how these approaches can support your institution, we’d love to connect.